From Japan: Nintendo Tokyo

Today, Nintendo opened their first shop in Japan (and second in the world, after Nintendo NYC). Named Nintendo Tokyo, the shop is located on 6F of Shibuya PARCO, which is about a six minute walk from Shibuya Station.

Conveniently located between Pokemon Center Shibuya, and Capcom Store Tokyo, Nintendo Tokyo offers a variety of merchandise all related to your favorite Nintendo characters.

The shop is spacious and well-lit, with four large figures of Nintendo characters to designate each area of the store: Super Mario, Link, Isabelle from Animal Crossing, and the orange-haired Inkling Girl from Splatoon.

These products range from collectible plush toys and stationary, to T-shirts and hoodies. As well as designer watches and neckties, Splatoon “finger boards,” cups, plates, chopsticks, iPhone cases, pajamas, pillows, and even Link whisky glasses. Needless to say, there’s something for all ages.

The front of the store showcases the products exclusive to Nintendo Tokyo, which include red or grey T-shirts for 4,800 yen (US$45) small pillows, tote bags, and tins of cookies, each displaying the four characters you see as large figures in the store.

At the back is an “eraser buffet,” where customers can select a glass jar for 400 yen (about US$3.50) and fill it with tiny erasers carved to resemble their favorite Nintendo characters. Each jar holds about eight or nine erasers.

And yes, there are games. Specifically, only games for the Nintendo Switch, with a selection of about 15 of their most recent titles. Nintendo Tokyo also sells multi-colored Switch controllers, as well as other accessories such as AC adapters and wires.

Unlike some of the other game-themed shops you might find in other parts of Japan, Nintendo Tokyo doesn’t offer a café, events, or any other experiences beyond trying out a Switch game on one of their four TV screens. It’s simply a shop for Nintendo fans. Yet the merchandise is plentiful, and the prices are – for the most part – quite reasonable. Definitely a place to visit, for Nintendo fans of all ages.

Written by Damon Finos